Social Media Management

Social Media management is a widely misunderstood job. It isn't just about making an Instagram account and posting any content that comes to mind. There are various steps that should be taken for every single post so you can target your audience. This is why you need your own personal strategy - to make your social media work for you.

Creating your personal social media strategy can be difficult. We have put together a rough breakdown of what is required. This will give you a better understanding of why it is crucial that you have the right people running your social media campaign.

Original content. We cannot stress enough how important it is that your content be one of a kind. It's hard to stand out if your posts look just like everybody elses.

Graphics production is key. Posts with photos get 94% more views than those without. It's important to have the necessary skills to create eye catching images for your posts. A good eye for design, a library of images and the ability to edit these images is a must.

Your social media platforms are your gateway to communicating with your customers. A strong command of the language and the ability to express yourself in writing are of utmost importance. You need to be able to clearly convey what it is you're trying to say, and maintain a consistent voice when writing. Show your professionalism, while igniting excitement in your reader.

SEO. You've heard it many times, you know it's important. But what IS SEO?

Search Engine Optimization. (SEO) In short is the way to fine tune the audience that you drive to your website. Properly worded and tagged posts are what will lead your target audience directly to you.

Proper SEO will increase the quantity and quality of visitors to your website. These are visitors who have been filtered to your website organically and are genuinely interested in what you have to offer. If you pair this with a well built website your turnover will be much higher than before.

SEO is a big part of our overall strategy. There is no use in funnelling anyone and everyone to your site with random keywords. You want the people visiting your site to be interested in what you're selling.

Key Points
  • Original Graphics
  • Original Content
  • Target Keywords
  • Proper Grammar
  • Solid Strategy

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